“We have two ears and one mouth, so we should listen more than we say.”
Zino of Citium
Ancient Greek Philosopher
Great qualitative research starts with asking great questions and ends with excellent listening. Driving insights from qualitative research is an artform in which Acuity excels. Understanding the subtle nuances of various cultures, experiences, and roles consistently allows us to deliver impactful results to our clients.
Whether it is a market landscape assessment, concept testing, patient chart audits, patient journey mapping or any one of the hundreds of applications that qualitative research is used for, we have the experience, flexibility, and creativity to identify the best methodology to uncover hidden insights that drive best-in-class qualitative research.
“However beautiful the strategy,
you should occasionally
look at the results.”
Building a strategy to gather the appropriate data, analyzing that data and distilling it down to derive business insights are the hallmarks of Acuity's quantitative research. Executing great quantitative research goes beyond utilizing advanced analytics, it starts with our ablility to focus on the research objectives, to challenge our thought process, to separate the wheat from the chaff, to contextualize findings, to build a story with the data and to translate numbers into action and strategies that work for our clients.
You will not find us romanticizing the tools and the interworkings of advanced quantitative analytics to your internal brand and marketing teams. What you will find is that we use those tools seamlessly to present clear concise solutions that drive business results.