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ABOUT US

We are a dedicated team of research professionals with decades of experience specifically focused on marketing research for healthcare clients. We understand that clients are increasingly seeking a greater level of insight -- a more actionable set of recommendations buttressed by sound research principals conducted at a reasonable price.

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We started from the ground up with a clear vision of how to meet this standard and have executed it for our clients since our founding. Our vision is built on four fundamental principles: Value, Service, Insights, and Experience.

Value
VALUE

Part of great research is great value and a return on your research dollar.​ To create value for our customers, Acuity is designed to restrict fixed cost structures that do not benefit our research projects. To that end, we have developed a business model that allows us to identify, prove, and partner with all the various products, technologies, and services that enable great research.

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This model provides us with a substantial toolkit, tremendous reach, and an amazing flexibility to select the optimal tools to meet each of our clients' unique research needs, allowing for an optimal ROI on every project.

Service
SERVICE

For nearly a decade, Acuity has consistently demonstrated a high level of service to our clients. It is one of the many reasons we have repeat customers, and it is an integral component on which Acuity was founded. Surrounding each project with a consistent team that communicates often and well is a core component of our service.

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When we ask our customers what separates Acuity from their other vendors, a “high level of service” is nearly always at the top of the list. A high level of service permeates all that we do -- from the service we provide our clients to the service we expect from our partners.

Insights
INSIGHTS

At Acuity, we understand that just because something is unique, it may not be a useful insight. Our proven insights are driven from experience working with brand teams and business units, executing similar methodologies, conducting quality research, and from seeing things through the client’s lens. Our insights also come from innovative thinking about approaches to problems and business challenges.

Experience
EXPERIENCE

The team at Acuity has decades of experience with a sharp focus on healthcare research. We have conducted research in dozens of therapeutic areas spanning numerous countries, serving the entire product life cycle from market evaluation and early compound assessments, through new product optimization, brand commercialization, positioning and communications strategy, to post-launch evaluations and tactics. We have provided valuable insights to build brands throughout the world.

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Acuity has conducted research in most major therapeutic areas. We have access to, and experience with, some of the hardest-to-reach respondents, as well as the depth to tackle larger sample needs for physicians, patients, payors, key opinion leaders, and C-suite executives in nearly every geographic market.

  • Arthritis / Rheumatology

  • Cancer / Oncology

  • Cardiovascular / Cardiology

  • Caregivers / Homecare

  • Cholesterol

  • Clinical Trials / Drug Trials

  • Colorectal Cancer

  • Compliance

  • Conferences

  • COPD

  • Cosmetic Surgery

  • Crohn's / IBD

  • Depression

  • Dermatology

  • Diabetes

  • Ear, Nose, and Throat

  • Eczema / Psoriasis

  • Emergency Medicine

  • Endocrinology

  • Epilepsy

  • Gastroenterology

  • Headache / Migraine

  • Heart Disease

  • HIV / AIDS

  • Hospice Care

  • Huntington's Disease

  • Hypertension

  • Immune System / Vaccines

  • Infectious Diseases

  • Irritable Bowel Syndrome (IBS)

  • Liver Disease / Hepatitis

  • Lymphology / Lymphedema

  • Lymphoma / Leukemia

  • Medical Devices

  • Men's Health

  • Menopause

  • Mental Health

  • Nephrology

  • Neurology / Neuroscience

  • Nutrition / Diet

  • Ophthalmology

  • Pain / Anesthetics

  • Parkinson's Disease

  • Pediatrics

  • Pharma / Biotech Industries

  • Pharmacy

  • Pregnancy / Obstetrics

  • Preventative Medicine

  • Primary Care

  • Psychology / Psychiatry

  • Public Health

  • Pulmonary System

  • Reconstructive Surgery

  • Regulatory Affairs

  • Respiratory / Asthma

  • Restless Leg Syndrome (RLS)

  • Seniors / Aging

  • Sexual Health / STDs

  • Sleep Disorders

  • Statins

  • Stroke

  • Surgery

  • Urology

  • Vascular

  • Wearable Technology

  • Women's Health

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